The African School of Economics (ASE) is proud to announce that Rasheedat Ajibade, Nigerian international footballer and 2024 Women’s Africa Cup of Nations (WAFCON) champion, has officially joined ASE Athletics as its new Brand Ambassador.

Currently signed to Paris Saint-Germain (PSG), Ajibade is widely celebrated not only for her brilliance on the pitch—where she was named Player of the Tournament at the 2024 WAFCON—but also for her leadership, advocacy, and commitment to inspiring the next generation of athletes.

In its official announcement, ASE Athletics wrote: “We are proud to officially welcome Rasheedat Ajibade as our brand ambassador. Rasheedat is more than a top player. She’s a leader, an activist, and an inspiration for young athletes across Africa and beyond.”

The partnership underscores ASE Athletics’ mission to build a fairer and more inclusive sports industry—one driven by talent, opportunity, and impact. With Ajibade’s influence and passion, ASE Athletics aims to inspire young athletes and empower them to reach their full potential both on and off the field.