EDUCATION THAT MOVES WITH YOU ON AND OFF THE FIELD
Unlock your full potential through executive certificate programs designed for athletes, coaches, and sports professionals.
At ASE Athletics, we believe education is a true game-changer, on the field and beyond. Our academic programs are built not just to inform, but to transform. Developed in collaboration with international scholars, industry experts, and sports professionals, they combine world-class instruction with real-world application.
Whether you are a university student, transitioning professional, or retired athlete, ASE offers more than a certificate. You’ll gain a lasting advantage, a bridge between sport, data, and global opportunity.
What makes us different? |
Global standards
Programs designed to prepare worldwide professionals with a real-based cases methodology that has real applicability in the job market.
Live, Flexible Sessions
Flexible and online format coursework tailored to your reality as a learner and professional.
End-to-End Perspective
Our programs are designed to train professionals to operate in all situations, from those with little or no infrastructure to fully operational and functional contexts. Professionals learn to lead in any circumstance.
Our programs
Professional designed and fully remote Sports Executive Programs that will prepare you to lead in today’s evolving sports ecosystem.
The Sports Business Management program equips athletes and professionals with the knowledge to lead in today’s sports industry.
You’ll learn strategic skills in sponsorship, business management, event planning, and athlete brand management to build sustainable careers and drive innovation across clubs, federations, and global sports organizations.
The program in Sports Data Analytics and Business Intelligence empowers professionals to harness data for smarter decisions in sport.
You’ll learn performance analytics, predictive modeling, and business intelligence tools to evaluate athletes, optimize team strategies, and create competitive advantages in today’s data-driven sports industry.
* Discounts and payment options are available. Contact us for further details.
MEET OUR FACULTY
Global educators leading innovation in all areas of sports fields.
Sports Analytics • Law & Ethics • Sustainability • Scouting & Coaching • Sports Management & Business
Prof. Simon Chadwick
Ngugi Okoro
Dr. Amina Yusuf
Dr. Ranee Walker
Admissions & Scholarships
Your path to ASE Athletics starts here. Whether you’re ready to apply or seeking financial support, we’ve got your back
Admissions criteria
Be 18+ years old
No candidates under legal age will be considered.
Hold an university degree* in any discipline
Candidates without a university degree may still be considered if they hold a high school diploma, and can demonstrate a >5 years of professional experience.
Minimum 3 years of professional experience
Ideally within the sports industry or in a related field (analytics, business, law, coaching, performance, etc.).
English proficiency at C1 level or equivalent
How to apply
Step 1: Complete the online application form
Tell us who you are and what you're aiming for.
Step 2: Upload required documents
We'll need your documentation to analyze your profile.
Step 3: Receive a decision in days
We review applications fast and reply by email.
Scholarships available soon
Your path to ASE Athletics starts here. Whether you’re ready to apply or seeking financial support, we’ve got your back
Not sure which program fits you best?
Our academic advisors will help you discover your strengths and match you with the right Executive Program.
Take our 5-minute skills discovery test
- Short diagnostic on interests, strengths & goals
- Personalized program recommendation
- Option to speak with our academic advisors
MEET OUR FACULTY
Global educators leading innovation in all areas of sports fields.
Prof. Simon Chadwick
“Executive education should challenge assumptions, encourage new ways of thinking and deliver practical value. Our aim is to create leaders who can make a meaningful impact both within sport and beyond it.”
Program Director
Expertise: Geopolitical Economy of Sport, Global Sports Strategy, Sports Marketing & Commercial Strategy.
Simon Chadwick is a world-renowned researcher, writer, consultant, and speaker with over 25 years of experience across the global sport industry. Described by The Times as Britain’s “guru of sport management” and ranked among the world’s top 30 most important sports marketers by the Huffington Post, he leads ASE Athletics with a vision to bridge the gap between academic rigor and real-world industrial execution.
- Global Footprint: Has taught and directed sports research initiatives at elite institutions across the globe, including emlyon business school (France), Birkbeck Sports Business Centre (University of London), and Tsinghua University (China).
- Industry Collaboration: Acted as a trusted consultant for iconic sports brands and organizations, including FC Barcelona, UEFA, Adidas, the Association of Tennis Professionals (ATP), and Nielsen.
- Research Focus: Serves as a leading voice on how sport intersects with geopolitics, soft power, and digital transformation, specifically tracking emerging sports ecosystems across Europe, Asia, and Africa.
Dr. Gerard Akindes
Senior Faculty & Research Specialist
Expertise: African Sports Development, Elite Athlete Migration, Sports Media & Management Systems.
Dr. Gerard Akindes brings an invaluable blend of high-level athletic experience and deep academic scholarship to ASE Athletics. A former international football player for the Benin national team, Dr. Akindes has dedicated his academic career to analyzing and restructuring sports governance and development models across the African continent.
- Academic Leadership: Co-editor and contributor to definitive texts on continental sports economics, including Africa’s Elite Football: Structure, Politics to Place and Identity and Nation in African Football.
- Network & Advocacy: A foundational board member of the Sports Africa Network, driving transnational research into athlete education, grassroots systems, and commercial broadcast models.
- Core Philosophy: Focuses intensely on building sustainable, localized management structures for African clubs and leagues, ensuring that indigenous athletic talent benefits from equitable, transparent, and high-quality local sports ecosystems.
Professor Nnamdi O. Madichie
“Sport is more than just a game or entertainment but a way of living and a livelihood. Taking it seriously is the beginning of wisdom”
Senior Faculty & Research Specialist
Professor Nnamdi Madichie is an internationally recognized scholar and consultant operating at the vibrant intersection of international business, marketing intelligence, and sports entrepreneurship. With an extensive academic and advisory career spanning Africa, Europe, the Middle East, and Asia, Prof. Madichie’s work positions professional sports—particularly football—as a major driver for economic development, state policy, and global reputation-building.
- Global Academic Footprint: Has held senior academic and research positions across diverse regions, including the Bloomsbury Institute (London), Woxsen University (India), the University of Kigali (Rwanda), the University of Sharjah (UAE), and Nnamdi Azikiwe University (Nigeria).
- Sports & Development Research: Author of definitive studies examining the socio-economic impacts of sports in emerging markets, including public sector marketing via national football leagues (such as Rwanda’s Primus National Football League), the entrepreneurial legacies of mega-events like the FIFA World Cup, and the management implications of athlete migration.
- Marginalized Stakeholder Advocacy: A leading voice for institutional visibility, his research frequently spotlights uncelebrated sports officials, administrative structures, and overlooked stakeholders across the African and Middle Eastern sports ecosystems.
- Professional Distinctions: A Senior Fellow of the Higher Education Academy (SFHEA) of England & Wales, a Fellow of the Chartered Institute of Marketing (FCIM), and an active editorial board member for premier management and entrepreneurship journals.
Brian Wesaala
“Africa has no shortage of sporting talent. Our greatest opportunity lies in building the governance, leadership and institutional capacity that allows that talent to access the right quality of opportunities and thrive. I’m excited to join ASE Athletics and contribute to developing the next generation of sports leaders across the continent.”
Faculty & Sports Governance Expert
Expertise: Sports Governance in the Global South, Sustainable Sports Business, Dual-Pathway Athlete Development.
Brian Wesaala is a prominent sports professional and advocate dedicated to transforming the administrative landscape of African sport. As the Founder and CEO of The Football Foundation for Africa (FFA), his work focuses on institutional capacity building, sports diplomacy, and advocating for ethical sports governance to create sustainable careers for young athletes on and off the field.
- Governance Champion: A leading global voice on strengthening sports frameworks within the Global South, frequently presenting at international forums like Play the Game on eliminating institutional vulnerabilities and corruption.
- Dual-Pathway Specialist: Pioneers initiatives that link rigorous education with athletic training, directly aligning with ASE Athletics’ core mission to improve athlete employability and long-term career security.
- Thought Leadership: Writes extensively on contemporary African sports management, analyzing complex institutional shifts, regulatory frameworks, and commercial growth strategies across the continent.
